# DeftMerch

DeftMerch is an AI merchandising platform for e-commerce.
It sorts category and collection pages for each shopper using behavior, inventory, and margin data, so the right products surface for every visitor.
Merchandisers set strategy and guardrails, and the engine handles the continuous ranking work that no team has hours for.
The blog answers practical questions about personalization: what AI merchandising is, how it differs from platform collection sorting, inventory-aware ranking, consent and context, pinning and boosting products, and keeping margins healthy while ranking for conversion.
The intended reader is a commerce team evaluating or running AI merchandising.
Contact: hello@deftmerch.com.
New posts are added regularly, most recently on 2026-09-23.

## Blog

- [Blog index](https://deftmerch.com/blog/)
- [Should sale pages rank products differently from full-price collections?](https://deftmerch.com/blog/2026-09-23-should-sale-pages-rank-differently.html)