AI merchandising that sorts itself

DeftMerch personalization glossary

Plain-language definitions for the e-commerce personalization terms buyers ask about.

Personalization

Changing a commerce experience from consented context so it better fits the current shopper or session.

A randomly selected group that keeps the unchanged experience so a team can measure incremental lift.

Ranked per shopper, continuously

The improvement caused by a change after ordinary traffic mix and seasonality are separated out.

A hard rule that limits what an automated experience can show, change, or optimize.

Total revenue divided by visitors. It captures conversion and order value in one useful test metric.

Send your store URL and get the three highest-impact opportunities in a short report you keep.